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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Region of Valencia Club is pleased to invite you to this refresher programme talk, ''CEO in B2B? Overhaul your business to sell to other businesses'' by Oscar Torres, director of the Executive Education B2B Management Programme and professor in the ESADE Executive MBA.
Prior to the crisis of 2009, businesses selling to other businesses (B2B) devoted most of their efforts to watching their handling of great market demand. In the lean years that followed, however, orders were no longer driven by demand: demand had to be created. This was when many CEOs and managing directors of B2B companies discovered that they lacked an essential skill: the ability to focus their company on B2B business. Processes were completely streamlined but sales had been overlooked! The managers of B2B companies realised that they did not have to merely improve their sales department but to overhaul their company in order to sell more, with less effort and more predictably.
If you need personalized attention you can use the registration form to request an individual counseling interview in order to determine your training needs and which program best fits them.
See you there!
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