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CEO in B2B? Overhaul your business to sell to other businesses, by Oscar Torres

Programa de continuidad | Spanish

The ESADE Alumni Region of Valencia Club is pleased to invite you to this refresher programme talk, ''CEO in B2B? Overhaul your business to sell to other businesses'' by Oscar Torres, director of the Executive Education B2B Management Programme and professor in the ESADE Executive MBA.

Prior to the crisis of 2009, businesses selling to other businesses (B2B) devoted most of their efforts to watching their handling of great market demand. In the lean years that followed, however, orders were no longer driven by demand: demand had to be created. This was when many CEOs and managing directors of B2B companies discovered that they lacked an essential skill: the ability to focus their company on B2B business. Processes were completely streamlined but sales had been overlooked! The managers of B2B companies realised that they did not have to merely improve their sales department but to overhaul their company in  order to sell more, with less effort and more predictably.

If you need personalized attention you can use the registration form to request an individual counseling interview in order to determine your training needs and which program best fits them.


Oscar Torres

Oscar Torres is the director of the Executive Education B2B Management Programme at ESADE Business School, professor on the Executive MBA at ESADE and on the Executive MBA at the Shanghai Advanced Institute of Finance, president of AEMAVE B2B (Spain’s B2B marketing and sales association), senior director of Worldwide Partner Development at Dassault Systemes, and the founder of the B2B consultancy group JustB2B.

Torres is well versed in B2B change management, enabling B2B companies to develop better and more predictably.

See you there!

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