Change is snowballing in the pharma industry

Spanish

Past event
April 16 OF 2015 from 07:30 PM to 09:00 PM
Barcelona ESADE Building 3. Av. Esplugues 92-96

The ESADE Alumni Health and Pharma Club and the ESADE Alumni Marketing Club are pleased to invite you this conference. Your opportunity to hear first-hand from experts about the patients/customers of the future and voice your opinions too!

We’ll take a look at how change in this industry is snowballing, driven by mega trends and technological change. You can also take part and discuss the most influential change factors in this sector, with particular emphasis on new technologies and new marketing methods.

 

 

Programme

Welcome:
Ignacio Nicolau (Lic&MBA 88), board member of ESADE Alumni Health and Pharma Club 

Speakers:
Gerard Costa (Lic&MBA 87 / PhD 04), Associate Professor, Marketing Management Department, ESADE and Academc Sponsor of the ESADE Alumni Marketing Club
Miguel Gallo, partner, PricewaterhouseCoopers.
Alejandro Mayol (EDIEF 01), Trade Marketing and Marketing Online manager, Bayer HealthCare.
David Masó (MBA 00), co-founder PromoFarma.com.

Moderator: 
Gerard Costa (Lic&MBA 87 / PhD 04), Associate Professor, Marketing Management Department, ESADE and Academc Sponsor of the ESADE Alumni Marketing Club

Closing:
Mauro Ribó (Lic&MBA 94), President, ESADE Alumni Marketing Club



 Follow and participate on the event with the hashtag #MKfarma

After the session we will offer a glass of cava.

Each member may bring a maximum of one guest.


For further information:
clubsesadealumni@alumni.esade.edu