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Customer Digital engagement: The new marketing edge, a talk by ESADE professor Pau Virgili


January 15 OF 2019 from 06:30 PM to 08:30 PM

The ESADE Alumni Amsterdam Chapter is holding a talk by Pau Virgili on Tuesday January 15th, ''Customer digital engagement: The new marketing edge''.

The digital revolution has completely changed the role of customers. They are no longer passive observers but key actors in building brands. In a world were power is balanced between Brand and consumers a true win-win engagement is possible. Consumer energy can be engaged a several levels: consumer insights, message amplification, content co-creation and finally product co-development. We will explore how to connect to customers, how to involve their energy and what are the working models today. We will review the real life cases of 3M, HP, Go Pro, Red Bull, Gigggaff, and Coca Cola Company.

Ariadna Vilalta, International Alumni Relations Coordinator, will fly from Barcelona to Amsterdam for this special occasion and will be very happy to welcome you all and listen to your suggestions and ideas for the ESADE Alumni Amsterdam Chapter.



Members: free
Non-members: 10€

To be updated about all the news of the Chapter you can join our Facebook group here

If you would like to attend, you need to register. If you have problems during registration, please contact