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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
English
The ESADE Alumni Dubai Chapter is holding a talk by Pau Virgili on Sunday November 25th, ''Customer digital engagement: The new marketing edge''.
The digital revolution has completely changed the role of customers. They are no longer passive observers but key actors in building brands. They can access all information, choose the content of brand conversations and scale their conversations. We will explore how to engage with consumers and how to leverage consumer power to co-create marketing strategies with them.
We look forward to seeing you there!
For further information:
ariadna.vilalta@esade.edu