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Customer Digital engagement: The new marketing edge, a talk by ESADE professor Pau Virgili


November 25 OF 2018 from 07:00 PM to 08:30 PM

The ESADE Alumni Dubai Chapter is holding a talk by Pau Virgili on Sunday November 25th, ''Customer digital engagement: The new marketing edge''.

The digital revolution has completely changed the role of customers. They are no longer passive observers but key actors in building brands. They can access all information, choose the content of brand conversations and scale their conversations. We will explore how to engage with consumers and how to leverage consumer power to co-create marketing strategies with them.


Pau Virgili

Pau Virgili, an expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relation management for companies including HP, Nike and Coca Cola. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is co-author of the book La reconciliación con el consumidor. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.


We look forward to seeing you there!

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