The ESADE Alumni Zürich Chapter is holding a talk by Pau Virgili on Tuesday March 19th, ''Customer digital engagement: The new marketing edge''.
The digital revolution has completely changed the role of customers. They are no longer passive observers but key actors in building brands. In a world were power is balanced between Brand and consumers a true win-win engagement is possible. Consumer energy can be engaged a several levels: consumer insights, message amplification, content co-creation and finally product co-development. We will explore how to connect to customers, how to involve their energy and what are the working models today. We will review the real life cases of 3M, HP, Go Pro, Red Bull, Gigggaff, and Coca Cola Company.
Pau Virgili, an expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.
Pau Virgili has an MBA (University of Chicago) and is a co-author of the book La reconciliación con el consumidor. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.