- Networking activities
- Cross-sectional clubs
- International Chapters
- Regional clubs
- Contact with Service
- Landings Service
We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Zürich Chapter is holding a talk by Pau Virgili on Tuesday March 19th, ''Customer digital engagement: The new marketing edge''.
The digital revolution has completely changed the role of customers. They are no longer passive observers but key actors in building brands. In a world were power is balanced between Brand and consumers a true win-win engagement is possible. Consumer energy can be engaged a several levels: consumer insights, message amplification, content co-creation and finally product co-development. We will explore how to connect to customers, how to involve their energy and what are the working models today. We will review the real life cases of 3M, HP, Go Pro, Red Bull, Gigggaff, and Coca Cola Company.