ESADE Alumni Barcelona International Chapter is pleased to invite you to this Refresher Programme talk: ''Just B2B - Key elements to develop predictable business'' by Óscar Torres on 3rd April at 7 pm.
Oscar Torres, Director of the Executive Education B2B Management Program, Senior Director of Partner Development at Dassault Systèmes worldwide, consultant, coach, member of several advisory boards and expert in B2B Sales and Strategy.
Before the 2009 crisis, many CEOs in companies selling to other companies (B2B) focused most of their efforts into considering how to manage great market demand. During the ensuing doldrums, however, orders no longer sprang from demand and had to be created. At this point, many CEOs and GMs in B2B companies realized they lacked the inherent flexibility needed to focus their business on B2B business development. Processes were fully optimized, but sales had been overlooked!
Many CEOs in B2B companies realized that they did not need to improve just their sales department, but that they needed to reorganize their company in order to sell more with less effort and more predictably.
This talk will reveal the 5 key factors needed to transform a B2B company into a well-oiled organization that generates business predictably.
Numbers are limited, so register soon!
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