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Las 5 claves del cambio de Adolfo Domínguez


The ESADE Alumni Family Firm Club is pleased to invite you to this talk entitled “Adolfo Dominguez and the 5 secrets of change”.

“We change in order to remain different”
. This is how Adriana Domínguez, Adolfo Domínguez CEO, sums up the reasons for the firm’s current overhaul which has prompted an upturn in sales for two years in a row for the first time in a decade.

During this talk, Adriana Domínguez and Antonio Puente, the firm’s operations manager, will outline the secrets of change in this signature fashion store, ranging from its products, shops and teams, to its customer communications and brand image.

Domínguez and Puente will explain the company-wide changes they are implementing: management team, brand overhaul, style of stores, e-commerce and communications with customers and markets, characterised by a determined commitment to the longest standing, listed fashion brand.

Adolfo Domínguez is a signature fashion firm with 42 years’ experience in the market and now present in 30 countries around the globe. A senior member of the textile industry on the stock exchange and the only signature fashion company whose majority shareholder is still the founding family.






* Members only event.


See you there!

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