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Leading with Music Thinking


The Valencian Community ESADE Club would like to invite you to this informative session, entitled "Leading with Music Thinking", by Guillermo Cisneros, Professor of the Department of Marketing Management at ESADE and Pablo Munguia, Director of the Music Production Program, Technology , and Innovation in Berklee. The session is framed within the presentation of the Leading with Music Thinking program that ESADE and Berklee will carry out next July in Valencia.

The talent in the modern music industry advances through discipline and continuous learning - hand in hand with the development of creativity, collaboration and entrepreneurship. Now is the time to apply all this 'music thinking' to organizations.


During the session we will talk about:

- What can management learn from music?

- Impact of technology in the music industry.


Then there will be a visit to the Berklee Valencia campus and the recording studios.

Following the event, a Spanish wine will be offered at the Contrapunto restaurant for all attendees.


Guillermo Cisneros

Guillermo Cisneros. Professor at the Department of Marketing Management at ESADE. He was Vice President of Global Initiatives of Berklee College of Music and Executive Director of Berklee Valencia, project whose launch I lead. He was Director of the Corporate Universities of the Santander Group and FIAT.



Pablo Munguia

Director of the Music Production, Technology, and Innovation program in Berklee
Research scientist at IBM; manufactured the world's first light-emitting diode in the visible range
Freelance music producer and engineer for Celine Dion, Barbra Streisand, Cher, Justin Timberlake, Label, Britney Spears, Madonna, Robbie Williams, Alicia Keys, NSYNC, Carole King, Stevie Nicks, Sheryl Crow, Usher, Lionel Richie, Janet Jackson, Paula Cole, Michael Bublé and Gladys Knight
Free live television freelance and audio engineer for the Oscars, Grammy, Superbowl part-time show, American Music Awards, MTV VMA, Billboard Music Awards, American Idol and The Voice.



See you there!


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