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Management and communication in times of crisis

Conferencia | Spanish

The ESADE Alumni Valencia Club is pleased to invite you to their forthcoming event on 28 November at 19.00: Management and communication in times of crisis, a talk by Antonio Bolaños and Lucas Serrano.

The speakers will address crisis management from the operations viewpoint, the impact on reputation and the importance of being prepared, whilst pinpointing the main risks in existence. There will also be a real-life case study of how to prepare for a crisis and how to deal with it in terms of operations and communications: the Volvo Ocean Race in recent years.

1. Verne Group: Lucas Serrano – The importance of being ready for a crisis, management, risk map and a practical example of technology hazards.

2. Antonio Bolaños – Case study of the Volvo Ocean Race including the lessons learned from the preparations and communications during times of crisis each time the race was held.


Antonio Bolaños

Former managing director of the Volvo Ocean Race.

Nine years in the management committee and management of the Volvo Ocean Race, a very high-profile international sporting event with a great financial impact based in Alicante.

Previously, he worked at PricewaterhouseCoopers for eight years on external auditing projects, and five years in multinationals in Spain and the USA in financial and strategic posts.

Antonio is currently a coach and consultant in companies specialised in specific consultancy and corporate training programmes in a combination of sport, events, leadership, human resources, finance and marketing.


Lucas Serrano

Head of communication. Verne Technology Group

Executive with more than 18 years’ experience in corporate communication at multinationals such as Renault, KPMG and the Verne Group, where he is currently the director of communication.

Lucas has led major corporate communication projects in keeping with key landmarks in these companies including rolling out strategic plans, reputation enhancement, change processes, creation of collaborative innovation systems and crisis communication.

His experience and knowledge of in-house communication have also equipped him to work in this field with a comprehensive, strategic outlook, creating spaces for discussion between the company and its executives.


See you there!

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