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Raúl González, CEO EMEA of the Barceló Hotel Group is the keynote speaker at the forthcoming ESADE Matins talk, 'Challenges facing the hotel industry'.

The CEO EMEA of the Barceló Hotel Group, Raúl González, will discuss the changes sweeping through the hotel industry and the main challenges they will pose in the near future. He will outline the main strategies being developed in order to cater for new market conditions with particular emphasis on digital change. Programme

Xavier Sanchez (Lic&MBA 97 / AMP 08), director of ESADE Alumni

Introduction and presentation of speaker
Josep Lluís Cano (Lic&MBA 90), professor in the department of operations, innovation and data science at ESADE Business School

Talk by
Raúl González, CEO EMEA, Barceló Hotel Group

Discussion with audience
Chaired by: Xavier Sanchez (Lic&MBA 97 / AMP 08), director of ESADE Alumni

Closing comments
Xavier Sanchez (Lic&MBA 97 / AMP 08), director of ESADE Alumni Raúl González

Currently CEO EMEA, Barceló Hotel Group.

BSc in economics and business administration, Universidad de Deusto (Bilbao, Spain).
MBA, IESE Business School (Universidad de Navarra).

More than 12 years’ experience in strategy and organisation, having been a consultant to big companies such as BBVA, Iberdrola and Telefónica.

Guest professor at Universidad de Deusto and Universidad de Navarra.

Speaker at national and international institutions including Instituto de Empresa, IESE, London Business School, Universidad Internacional Menéndez Pelayo.

Ex-president of the tourism committee of the Majorcan Chamber of Commerce.

President, CEO or administrator of more than 50 companies in the Barceló Group and its subsidiaries.

President of the IESE Balearic alumni association.

Vice-president of Balears.T (Balearic Island Tourism cluster).

Board member of ‘Foro de Marcas Renombradas de España’ (famous Spanish brand forum) and its board of trustees. México Reforma

Language: Spanish

  • #Dirección de Empresas y Liderazgo

Event resouces. For members only!