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A new concept of business


November 29 OF 2016 from 09:00 AM to 10:30 AM

We live in a changing world in which the challenge is to create new scenarios and realities built on prosperity, balance and harmony. Companies can play an important role in effecting this change.


This session will focus on a new concept of business for getting to know a company better and improving its manage in the current changing context. This new concept makes it possible to combine the power of the rational and the emotional, make the company an excellent place to work, forge strong relationships with clients, strengthen the importance of values in inspiring and planning the future, manage change, and drive and enhance results. The mission is to be a company that is good for the world and to contribute to the creation of a new scenario of shared prosperity


In addition to technological innovation, the human factor will continue to be decisive. The management challenges will be (are) to integrate rational and emotional intelligence in order to transform them into business intelligence. This integration is strategic for the company. Leadership capabilities are key to achieving it: the ability to act intelligently on values to deliver results and generate value for clients, society and the company. That is the challenge leaders face.

José Jaume, managing director & CEO, VITRAC Consulting
Enrique Verdeguer, director of ESADE Madrid




José Jaume

Degree in aeronautical engineering from the Polytechnic University of Madrid (UPM) and graduate of the Executive PMD program at Harvard Business School. 

CEO of VITRAC Consulting, a strategic consulting and executive coaching firm. Member of the Board of Directors of Aena from January 2012 to October 2014, a period that saw a significant improvement in results and the preparation of the company’s IPO.

He has spent his career in senior management and CEO positions in the air transport, airport, tourism, and strategic consulting industries. He has been Corporate Manager at Iberia and CEO of several successful international airlines. The founder of several high-performance start-ups, he has been a strategic management consultant and a director and advisor for multiple hotel chains. 

Expertise and experience with a special focus on leadership, strategy, corporate culture, customer relationship quality, and change management.



Tuesday, November 29th 2016 
At 9 am
ESADE Madrid
C. Mateo Inurria, 27




For more information:
Ignacio Ramon Blanco
Tel: 91 252 68 45