The ESADE Alumni Tourist Management Club in conjunction with the ESADE Alumni Marketing Club are pleased to invite you to their forthcoming talk ''Perception and use of technology by customers 4.0 in the hotel industry'' and the presentation of the IZO report commissioned by ITH (Instituto Tecnológico Hotelero) of the same name.
The findings of the report will be analysed in a panel discussion featuring experts and professionals in this industry who will share their points of view about the impact of technology on the customer experience in the tourist trade.
Álvaro Carrillo, director, ITH
Jose Serrano, CEO, IZO Spain
Elena de la Torre, Digital Sales & Marketing Director, Meliá Hotels
Mónica Muñoz (EMBA 08), head of the ESADE Alumni Tourism Management Club in Madrid and co-founder of The Innova Room
*Breakfast will be served after the talk
For further details: