Webinar | English
Past event
In B2B companies, general managers often reach this position after a career path in sales management, where the percentage of women is low.
The increased competitiveness of markets has led to more complex relationships. In this context, relationships between companies are so different in nature from relationships between companies and consumers that they require special attention when general management in B2B companies build the company culture and make decisions about resources allocation and organisation.
These differences between B2B and B2C relationships require specific knowledge, processes, skills and company culture to be able to create a system capable of obtaining a better, predictable and scalable business.