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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni would like to invite you to this refresher programme session entitled ''Taps, Clicks & Bricks… Building Omnichannel Experiences for 21st-century Consumers'' by Jaime Castelló (EMBA 03 / Retail Marketing 05), Director of the Executive Master in Marketing and Sales at ESADE Madrid
The digital revolution has radically changed the way in which consumers shop. However, they haven’t changed from one channel to another; rather, they’ve changed the role that the different channels play in their shopping experience. In this talk we will explore this new reality and propose some best practices to improve the consumers’ omnichannel experience.
To help prepare for the ensuing debate, we would like to recommend you read the article available via the following link. The latter explores the changes currently taking place in the U.S. retail industry. In addition, please reflect on the following questions: How are the changes described in the article affecting your business and/or day-to-day life? And, what do you think about the recommendations for retailers/shops?
We look forward to seeing you!
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