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Companies have started to develop and/or consolidate omnichannel strategies to improve customer relations and boost the sales of their products and services. In most cases, however, the focus is on having more and better channels, rather than on making the relationship with customers or the shopping experience as good as it can be – that is, on eliminating friction to the extent possible. At this Refresher Programme session, we will share 10 tips on how to build an omnichannel strategy by minimising friction with customers, thereby increasing engagement and sales. Esade Alumni is pleased to invite you to this upcoming Refresher Programme session, entitled “Why Do We Say Omnichannel When We Should Say Frictionless? 10 Tips for a Successful Omnichannel Strategy”, led by Marc Cortés (MBA ‘99), Lecturer in the Department of Marketing Management at Esade. Marc Cortés Marc Cortés is a strategist, entrepreneur and speaker specialising in the opportunities generated by the digital economy. He is an expert in digital marketing, new online business models and digital business transformation. He holds a Bachelor’s Degree from the Autonomous University of Barcelona (UAB) and an MBA from Esade. He currently combines his professional activity as Managing Partner at RocaSalvatella, a consulting firm specialised in digital transformation and acceleration, with his teaching responsibilities as a Lecturer in the Department of Marketing Management at Esade, where he teaches subjects related to marketing and digital business. He is an acclaimed columnist and speaker on the topics of new business models, digital strategy and online marketing. He is the author of Iníciate en el Marketing 2.0 (Netbiblo, 2009), a book on the use of new online media in marketing, and Nanoblogging (UOC, 2009), the first book in Spanish on this type of communication platform. He is also a co-author of Del 1.0 al 2.0: claves para entender el nuevo marketing (Bubok Publishing, 2009) and Análisis de posicionamiento sectorial en redes sociales, a methodology published by Roca Salvatella in 2013. We hope to see you there! Members may bring one guest. For more information:

Language: Spanish

  • #Marketing y Comunicación

Presentación - ¿Porque hablamos de omnicanal cuando deberíamos decir frictionless?

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