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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni Entrepreneurship invites you to go a workshop that will help you to design the digital marketing strategy in your start-up. Will be held in ESADE Barcelona (Av. Pedralbes 60-62) the December 12 at 7pm, and will be led by Marc Cortes (MBA 99), academic collaborator in ESADE’s Marketing Management Department.
The aim of this workshop is to help entrepreneurs to have a strategic thinking and how to design a digital marketing action plan lined up with the business. It is for all those who are working on or interested in startups digital marketing. Content:
1. Strategic models and business objectives: 4Fs of digital marketing
2. Action plan: recruitment, conversion and loyalty
3. Metrics for a digital marketing plan Marc Cortés
Marc Cortés is an academic collaborator in ESADE’s Marketing Management Department. Strategist, entrepreneur and speaker about the opportunities created by the digital economy. Expert in digital marketing, new e-business models and interactive advertising, Cortés designs strategies to enable companies to exploit the social media and build them into their marketing and communication campaigns.
Interested in the never-ending challenges of the digital environment, Cortés is an analyst of the business opportunities arising from big data and mobile telephony, and he also analyses and creates models about the part consumers play in consumer processes and how to target brands.
Since 1999 he has been a strategic consultant and e-business developer, first at Accenture and then at the Spanish bank La Caixa, helping develop its on-line banking.
Cortés holds a Degree in Law (Universitat Autònoma de Barcelona) and an MBA (ESADE), and combines his post as Managing Director of Roca Salvatella with teaching marketing and e-business in ESADE’s Marketing Management Department. See you there!
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