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Workshop | Spanish
ESADE Alumni Entrepreneurship is pleased to invite you to their forthcoming workshop about strategies for attracting B2B SaaS (business to business software as a service) customers on Monday October 8th 2018 at 19:00 at ESADE Barcelona (Avenida Pedralbes 60-62). The speaker will be Juan Zamora, entrepreneur, CEO and co-founder of Signaturit.
The workshop will address the following areas:
• Differences between an SaaS and a normal software company.
• Main strategies for attracting customers.
• Keys for success: how to organise and align a marketing and sales department.
• Profiles required and key posts in a sales department.
• Main metrics for measuring business success.
• How to measure growth: individual KPIs and overall KPIs in an SaaS company.