Skip to main content

ESADE Alumni Entrepreneurship is pleased to invite you to their forthcoming workshop about strategies for attracting B2B SaaS (business to business software as a service) customers on Monday October 8th 2018 at 19:00 at ESADE Barcelona (Avenida Pedralbes 60-62). The speaker will be Juan Zamora, entrepreneur, CEO and co-founder of Signaturit.


The workshop will address the following areas:

• Differences between an SaaS and a normal software company.
• Main strategies for attracting customers.
• Keys for success: how to organise and align a marketing and sales department.
• Profiles required and key posts in a sales department.
• Main metrics for measuring business success.
• How to measure growth: individual KPIs and overall KPIs in an SaaS company.


Juan Zamora

Juan Zamora, CEO and co-founder of Signaturit, has more than seven years’ experience as an analyst in financial services during which time he has worked as a project manager in banks such as BBVA and Banco Sabadell.

Signaturit is an SaaS company founded in 2013 to fill a market gap: a lack of a method for signing documents able to provide excellent user experience combined with maximum legal guarantees.

In 2017, Signaturit raised €800,000 just from business angels in the ESADE BAN network, and the company won the 2017 ESADE Alumni and Banco Sabadell award for the best start-up of the year.

Signaturit currently offers reliable electronic solutions - electronic signature, certified communications and electronic identification - that enable companies to offer 100% digital onboarding.

In just a few years, he has enabled the company to establish itself as a benchmark in terms of trustworthy services in Spain, and become the go-to solution for companies such as Banco Sabadell, the insurance companies AXA and Mapfre, and the Prisa media group.

Language: Spanish

  • #Emprendimiento

Event resouces. For members only!