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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni Entrepreneurship is pleased to invite you to their forthcoming workshop about strategies for attracting B2B SaaS (business to business software as a service) customers on Monday October 8th 2018 at 19:00 at ESADE Barcelona (Avenida Pedralbes 60-62). The speaker will be Juan Zamora, entrepreneur, CEO and co-founder of Signaturit.
The workshop will address the following areas:
• Differences between an SaaS and a normal software company.
• Main strategies for attracting customers.
• Keys for success: how to organise and align a marketing and sales department.
• Profiles required and key posts in a sales department.
• Main metrics for measuring business success.
• How to measure growth: individual KPIs and overall KPIs in an SaaS company.
Juan Zamora, CEO and co-founder of Signaturit, has more than seven years’ experience as an analyst in financial services during which time he has worked as a project manager in banks such as BBVA and Banco Sabadell.
Signaturit is an SaaS company founded in 2013 to fill a market gap: a lack of a method for signing documents able to provide excellent user experience combined with maximum legal guarantees.
In 2017, Signaturit raised €800,000 just from business angels in the ESADE BAN network, and the company won the 2017 ESADE Alumni and Banco Sabadell award for the best start-up of the year.
Signaturit currently offers reliable electronic solutions - electronic signature, certified communications and electronic identification - that enable companies to offer 100% digital onboarding.
In just a few years, he has enabled the company to establish itself as a benchmark in terms of trustworthy services in Spain, and become the go-to solution for companies such as Banco Sabadell, the insurance companies AXA and Mapfre, and the Prisa media group.