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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni Entrepreneurship is pleased to invite you to their forthcoming workshop about strategies for attracting B2B SaaS (business to business software as a service) customers on Monday October 8th 2018 at 19:00 at ESADE Barcelona (Avenida Pedralbes 60-62). The speaker will be Juan Zamora, entrepreneur, CEO and co-founder of Signaturit.
The workshop will address the following areas:
• Differences between an SaaS and a normal software company.
• Main strategies for attracting customers.
• Keys for success: how to organise and align a marketing and sales department.
• Profiles required and key posts in a sales department.
• Main metrics for measuring business success.
• How to measure growth: individual KPIs and overall KPIs in an SaaS company.