The Esade Alumni Marketing Club is pleased to announce their forthcoming breakfast talk, “The Barcelona brand or how to create a city brand.”
The speaker will be Consol Vancells, coordinator of Barcelona City Council’s Barcelona Brand Project. Consol will explain the new Barcelona brand placement and the strategy for enabling individuals, companies and institutions to help foster and coordinate the Barcelona brand implementation campaign in the years to come. This will also be an opportunity to give feedback and discuss the challenges facing the brand.
See you there!
Talk for Esade Alumni members only. Limited numbers
For further details: