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One of the most difficult changes brought about by digital transformation is the fact that companies must now adopt a new customer-centric culture that questions traditional leadership models and principles. Digital consumption has given users a voice, so companies must reflect this change of roles and powers in their relationships with their customers, employees and stakeholders. This changing backdrop has given rise to a new leadership culture based on horizontal collaboration models and transversal participation strategies that include clients, employees and management. Núria will identify the basic principles behind implementing a people-based culture and reflect on the emerging profile of female leadership. Esade Alumni is pleased to invite you to an upcoming Refresher Programme session entitled “Customer-Centricity Leadership: The New People-Centric Business Culture”, with Núria Solsona, academic assistant and director of the Design Thinking for Business Innovation programme at Esade.
Núria Solsona Núria Solsona is a teacher and consultant specialised in innovation and service design. She directs the Design Thinking for Business Innovation programme at Esade and teaches service design at Aalto University in Finland. As a consultant, she works with leading international organisations on the definition of new services and transformation strategies, with the aim of adopting a new people-centred culture. Her clients include the European Central Bank, the BBC, Kone, Transport for London, Nordea, Vodafone and the Government of Thailand. We hope to see you there! Members may bring one guest. For more information:

Language: Spanish

  • #Dirección de Empresas y Liderazgo
  • #Innovación & Digital Business

Presentación - CUSTOMER-CENTRICITY. La nueva cultura empresarial centrada en las personas