- Networking activities
- Cross-sectional clubs
- International Chapters
- Regional clubs
- Contact with Service
- Landings Service
We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Community of Valencia Club is pleased to invite you to this talk entitled ''Storytelling in the Consumer Centric Marketing era'', by Xavi Urbano, business development & innovation director at MediaCom and Ruben Buenvaron, chief strategy officer at Mediacom.
In today’s new environment where consumers are constantly online and generating data about their behaviour, it is essential to use this information to make contact with them by means of relevant contents tailored to users’ interests. There are many ways of contacting consumers through their customer journey and designing customized storytelling in tune with their context.
To keep pace with the ''on demand'' attitude of today’s consumers, it is important to develop communication systems that are ''always on''; systems that are aware of these connections and interactions and able to respond to any communication opportunity in any channels. Dealing with channels on an individual basis will generate efficiencies and limited returns which are never comparable to what can be achieved by a plan that links up all the different media.
See you there!
For further information: